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Robert S. Hornberger, Ed.D., served as the Associate Vice President for Enrollment Management and Services at Missouri State University and has served in higher education over a span of 30 years. In this position, his portfolio included the coordination and implementation of the university’s strategic enrollment management (SEM) plan. His portfolio included the admissions, adult student services, career center, dual credit, enrollment management systems and reporting, enrollment services, registrar, scholarships, student financial aid, and veteran student center departments. Dr. Hornberger led his campus through its first development and implementation of a campus wide SEM plan. Also in this role, Dr. Hornberger served on the academic collaboration team, SEM council, SEM outreach and recruitment committee, SEM student success committee, higher learning commission steering committee, enterprise risk management and compliance committee, federal and state legislative teams, Academic Leadership Council, and Student Affairs Vice President Leadership Team, among other groups. Furthermore, he has taught courses in the MSU management and information technology departments and serves on dissertation committees within the educational leadership doctoral program.

Dr. Hornberger has served as the president and a vice president of the Missouri ACRAO. He also served as both program committee chair and vice chair for AACROA’s annual meeting. Prior to that, Rob served as ÐãÉ«Ö±²¥’s Group 1 Coordinator, for which he coordinated the national committees within the area of admissions and enrollment management, chair of the Enrollment Management and Retention Professional Advisory Committee, as one of the three registrar content experts to represent the national organization on the Council for the Advancement of Standards in Higher Education’s Registrar Standards Revision Committee, and as the Enrollment Management and Retention Committee chair.

Dr. Hornberger earned a Doctor of Education in educational leadership and policy analysis from the University of Missouri, a master’s in computer information systems from MSU, and a bachelor’s in communication (socio-political) from MSU. His research interests have primarily focused on predictors of academic success for conditionally admitted students, strategic enrollment management, and retention and persistence of various student populations. His publications and presentations have included being a contributing author to ÐãÉ«Ö±²¥’s book – SEM In Action: Implementing and Sustaining Your Plan, 2023; the article – A University’s Journey in Developing a SEM Plan, Strategic Enrollment Management Quarterly, 2021; a research presentation “Preparing for College in Rural Secondary Education: Predictors of Academic Success for Conditionally Admitted First-Time Freshmen at a Four-Year Public University within the Context of Rural Students” to the National Rural Education Association Research Symposium, 2011; a research presentation on “Predictors of Academic Success for Conditionally Admitted First-Time Freshmen at a Four-Year Public University” to the Hawaii International Conference on Education, 2011, and multiple other conference workshops and presentations.

As of July 2025, Dr. Hornberger retired from his position at Missouri State University and continues to stay active in partnerships within higher education, including serving as an ÐãÉ«Ö±²¥ consultant and developing various publications and presentations, among other contributions.