2019 SEM-EP Graduate
For over 16 years, Dr. Ruger led data-informed initiatives at Michigan State University College of Osteopathic Medicine (MSUCOM), where she served as Senior Associate Dean for Strategic Initiatives. During her tenure, she spearheaded multiple initiatives to improve departmental efficiency, increase the enrollment of mission-fit candidates, and enhance the overall applicant and student experience. Today, Dr. Ruger is the founder of KMZ Consulting Group (), where she partners with individuals and institutions navigating moments of change, challenge, or opportunity through executive coaching, facilitation, and strategy consulting.
Capstone Project: In higher education, leaders are increasingly working to align institutional mission, vision, and values by shifting strategy based on market needs and expectations. While strategic enrollment management (SEM) is well-studied in undergraduate and graduate contexts, a gap exists in its application within professional schools—such as medical colleges. This study explored how medical colleges are adapting SEM principles to respond to challenges including shifting student populations, diversity imperatives, rising competition, and questions of return-on-investment when alternative career pathways are available.
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