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White House Releases New Public Service Announcement on Sexual Assault

April 30, 2014
  • Industry News

Today, Vice President Biden launched a new Public Service Announcement (PSA) encouraging men to speak up and step in if they see someone in danger of being sexually assaulted.  The PSA is being launched in coordination with the 1 is 2 Many campaign and the White House Task Force to Protect Students from Sexual Assault.  Because while anyone can be a victim of sexual assault, some are more at risk than others:  1 in 5 women is sexually assaulted while in college, and young women, ages 16 to 24, experience the highest rates of sexual violence at the hands of someone they know.  The PSA, produced by the White House, features several film and television actors, President Obama, and Vice President Biden.  It encourages men to be part of the solution by delivering a simple message:  鈥淚f she doesn鈥檛 consent 鈥 or can鈥檛 consent 鈥 it鈥檚 a crime . . . and if you see sexual assault happening, help her -- don鈥檛 blame her 鈥攁nd speak up.鈥

The PSA will air in select Regal Entertainment Group and Cinemark movie theaters, over NCM Media Networks鈥 Lobby Entertainment Network (LEN), and in movie theaters on military installations and ships underway worldwide starting in May.  Joining the President and the Vice President in the PSA are Daniel Craig, Seth Meyers, Benicio Del Toro, Steve Carell and Dul茅 Hill.

White House Press Release: 

 to watch the 60-second PSA.

 to watch the 30-second PSA. 

 for more information about the Administration鈥檚 efforts to combat sexual assault.